Medika is the biggest Croatian pharmaceutical wholesaler. The concept behind Medika’s branding was to communicate the idea of international trade through hinting at both the company’s local and global connections, using a circular, medicinal capsule shaped symbol. The classically elegant serif letters used in the logotype were chosen in order to evoke the stability and tradition of a long lasting and responsible company. /// Client: Unex Euro RSCG Zagreb for Medika d.d.