The rebranding of the Design Bureau Izvorka Jurić was conceived as an evolutionary step. The phase of establishing the studio is over and mere “informativeness” is no longer crucial, so the step was made towards stronger communication of the studio’s personality. The new visual identity is dominated by a characteristic symbol, which has the function of identifying Izvorka Jurić as the key person of the studio.
Design Bureau Izvorka Jurić
The symbol consists of the initials “IJ” based on an extremely contrasting and elegant typeface in a composition reminiscent of the silhouette of a coat of arms – an archetypal form that, through heraldry, preceded the development of what we today call visual identity design. /// Associates: Izvorka Jurić and Jurica Kos. /// Client: Design Bureau Izvorka Jurić, Zagreb, Croatia.
