The basis of identity is the communication of the “building” through the symbolism of rows or floors. It opens the possibility of multiplication and growth in all directions, making the identity modular and scalable. The openness of the system is shown in the applications through the possibility of using the square-shaped “symbol as logo” and in its extended forms.
Faculty of Civil Engineering Rijeka
By reducing the elements, the same system starts to work in the form of a “symbol as symbol”, where the logo is reduced to initials – two letters that, together with the retained elements of the vertical division, become a “symbol” to which the logo is added to complete the information. /// Co-author: Aljoša Brajdić. /// Client: University of Rijeka, Faculty of Civil Engineering, Croatia.
