Partia Demokratike

Before redesign, the only recognizable elements of visual identity were the colour (blue) and the symbol, which experienced various interpretations in application. The new identity was “launched” right before the parliamentary elections so we executed changes carefully, to avoid confusion of the voters (parties’ symbols were on the ballots). Following step was to design and consult parliamentary election campaign. “Albania is changing” slogan was an answer to the opposition slogan “Changes!”. Throughout the campaign we used visuals that backup the claim “Albania already is changing, therefore there is no reason to change, but instead – support the already successfull ruling party”. /// collaboration: creative team MC /// client: MC sh.p.k. for Partia Demokratike e Shqipërisë