pd id

Before redesign the only recognizable elements of visual identity were the colour (blue) and the symbol, which experienced various interpretations in application. The new identity was “launched” right before the parliamentary elections so we approached the changes carefully so as not to confuse the voters (parties’ symbols were on the ballots). /// collaboration: creative team MC /// client: MC sh.p.k. for Partia Demokratike e Shqipërisë