Carasman

Visual identity of the hemp-based product group. The symbol is a geometric stylization of a hemp leaf in the shape of the letter C (the first letter of the brand name), while the logo is slightly floral and elegant, due to the semantic link with the raw material, and somewhat retro given the overtones of the brand name.

The packaging is designed in a systematic and transparent way, almost like a wayfinding system, thus resembling the design of medicines, since CBD preparations marginally belong to this group containing certain medicinal properties. /// Client: Jedanaest devet, Zagreb, Croatia