Whey is a healthy but half-forgotten byproduct of cheese, mostly known to athletes who use it as a dietary supplement for muscle regeneration. This represents an attempt to introduce whey to the wider market, making it more attractive by adding fruit juices to it. /// A redesign of chocolate milk packaging intended to be more attractive to older adolscents and up. The portfolio was later enriched with strawberry and vanilla flavours. /// client: Meggle BiH.